Press releases are developed in both Arabic and English, and our first objective is to create a strong, properly-positioned voice to convey key messages as part of a compelling story. These press releases are then distributed to the media with strong emphasis upon the local press. Coverage is monitored, press clippings generated and campaign effectiveness assessed with metrical reports. We also arrange interview opportunities, conduct press conferences and more.
It takes understanding of clients, markets, targets and objectives to formulate the right Public Relations strategy. We use that understanding to quantify the media channels, outlets and journalists that make the most sense to engage and how to best do it. Then we build relationships to achieve the right coverage at the right time and in the right places.